.New Delhi: Dependence Retail plans to extend Superdry right into the athleisure segment which will certainly put it in direct competitors with leading sport clothes labels like Nike, Adidas and Asics.Last year, the English fashion brand name had printer inked a joint endeavor contract along with Reliance Brands for the purchase of Superdry's patent resources in India, Sri Lanka, and also Bangladesh for u20a4 40 thousand (almost 405 crore at the time). Superdry's foray right into the athleisure segment in India will certainly be a 1st for the business around the world, with several stores readied to be opened throughout India. At first, the company will market apparel, and eventually shoes after safeguarding BIS qualification." The company has actually been focusing on a retail format for athleisure items, which has observed a rise popular due to the fact that the pandemic. It could take in French merchant Decathlon also along with huge format establishments, while Superdry sporting activities will be mid-size establishments," mentioned a mall driver acquainted with the development.Reliance Retail carried out not reply to ET's queries.Sales of leading sporting activities brands have actually run over the last two years, driven by increasing recognition concerning fitness and rising demand for athleisure wear. Along with a population of greater than 1.4 billion, India is just one of the fastest-growing and biggest international markets for activewear and shoes companies.Most international labels have been around in the country for much more than twenty years and have actually grown with collaborations along with cricket as well as other featuring activities. The more recent contestants, having said that, have actually been placing on their own as pleasant lifestyle as well as routine athletic wear labels. India is finding improving interest in sports like kabaddi, football, volleyball, hockey as well as badminton.Superdry got into the country in 2012 in alliance with Dependence Brands, a project of Dependence Retail Ventures Ltd (RRVL). RRVL has partnerships along with private style brands in segments like deluxe, bridge-to-luxury and also high-premium and also high-street way of life like Armani Exchange, Burberry, Bally, Canali, Diesel-powered, Gas, Hugo Supervisor, Hamleys and also Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Reliance Brands also acquired toy store Hamleys in 2019.
Released On Aug 3, 2024 at 09:31 AM IST.
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